SEBAGO

Collaborations with agencies always lead to high standard clients.
Sebago is an American Maine-based company creating boating and deck shoes, as well as dress shoes. Sebago was founded in 1946.
2020 was a strange year for many reasons, and mocassins beating sneakers is certainly one of them. They ask me to edit some of their footage to underline this fact.
The only reference I had was their adv reprsenting a boat shoe juxtaposed on flames.

I went through a lot of image research on google to find the right mood of the video and for the following months every ad on my social was tempting me with some brand new mocassins.
Fast cuts and tons of material examined led to this result.

March 2021